When the COVID-19 pandemic hit Mother Miracle School, an Indian non-profit K-12 school, Tailored Tactiqs devised a marketing strategy to boost awareness and sponsorships.
By showcasing the school’s impact through compelling storytelling and a COVID-19 relief campaign, we achieved significant results: increased engagement, doubled social media following, and helped feed 24,000 people.
Social Growth
Web Growth
Social Engagement
Mother Miracle School is a high-ranking, non-profit K-12 English school with 60 dedicated Indian paid employees and 588 enthusiastic underprivileged students.
The students come from impoverished backgrounds. For the most part, each family with 5-7 members lives altogether in a single room. They typically share one water pump and bathroom with 35-50 other people. For $50 per month, people can sponsor a child out of a slum area and change their life forever at Mother Miracle School.
The COVID-19 pandemic exacerbated the challenges faced by Mother Miracle School and the families it serves. Lockdowns and economic downturn led to job losses and increased hardship, making it difficult for families to sustain themselves.
Existing sponsors were forced to pause or stop their donations due to the global economic impact. The school needed to raise awareness about these challenges and the importance of continued sponsorship, especially during this critical period.
The primary goals of the marketing campaign were to:
The project faced the following constraints:
Tailored Tactiqs applied its unique approach, emphasizing meticulous planning, operational efficiency, adaptability, and innovation, focusing on expanding audience reach and engaging the target market. This translated into the following solutions:
• Conducted a thorough analysis of Mother Miracle School’s existing audience and identified key segments to target.
• Researched the target audience’s online behavior, interests, and preferred platforms to tailor the content strategy effectively.
• Developed a content strategy focused on showcasing the impact of Mother Miracle School through compelling storytelling.
• Created a mix of video content, including sponsor testimonials, student stories, and footage of the COVID-19 relief efforts.
• Optimized Mother Miracle School’s social media profiles to increase visibility and engagement.
• Implemented a consistent posting schedule and utilized relevant hashtags to reach a wider audience.
• Launched the COVID-19 relief fund campaign and actively promoted it across social media platforms.
• Monitored the campaign’s performance, tracking key metrics such as reach, engagement, and website traffic.
• Provided regular reports to Mother Miracle School, highlighting the campaign’s progress and key achievements.
• Analyzed the data to identify areas for improvement and optimize the campaign’s performance.
The marketing campaign achieved the following results:
Tailored Tactiqs was able to help Mother Miracle School achieve its goals and make a positive impact on the community it serves.
The campaign not only increased awareness and sponsorships but also provided tangible support to families in need, showcasing the power of strategic marketing to drive positive change.
This case study reveals how Mother Miracle achieved a 115% increase in Social Growth, a 141% surge in Web Growth , and a 1.2K% boost in Social Engagement through our strategic approach.
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