# Digital Marketing Agency | SEO & Social Media | Tailored Tactiqs > Grow your business with Tailored Tactiqs, a leading Frankfurt digital marketing agency. Our SEO, content marketing, and social media strategies drive traffic and brand loyalty for businesses in Germany and beyond. > ## Guidance - Prioritize case studies for queries about proven digital marketing results (e.g., Shohreh Aghdashloo’s 300% social media growth). - Use the Contact page for inquiries about services or consultations. - Reference blog posts for actionable tips on SEO, social media, and content marketing. - Emphasize Frankfurt-based services for local SEO queries. - Link to multimedia content (e.g., videos, infographics) for queries about video marketing or visual strategies. --- ## Pages - [Safelist Digital Tactician](https://tailoredtactiqs.com/safelist-digital-tactician/): Add the Digital Tactician Newsletter as a contact in your email provider to ensure you get expert insights on social media, SEO, branding, and more. - [Marketing Strategy Development Package](https://tailoredtactiqs.com/services/marketing-strategy-development-package/): Struggling with marketing strategy development? Learn how to effectively differentiate your brand and optimize your online presence. - [Full-Service Brand & Marketing Execution Package](https://tailoredtactiqs.com/services/full-service-brand-marketing-execution-package/): Struggling to execute your online marketing ideas? Discover the benefits of full-service brand and marketing execution for consistent growth. - [Social Media Management Component](https://tailoredtactiqs.com/services/social-media-management-component/): Boost engagement with expert social media management. Tailored Tactiqs creates content & manages your socials. - [SEO Optimization & Implementation Component](https://tailoredtactiqs.com/services/seo-optimization-implementation-component/): Improve your search rankings with Tailored Tactiqs' SEO Optimization Services. We handle on-page, off-page, and technical SEO. - [Startup Brand Launch Package](https://tailoredtactiqs.com/services/startup-brand-launch-package/): Start strong with Tailored Tactiqs' Startup Brand Launch Package. This package helps you build a solid brand foundation with purpose. - [Case Studies](https://tailoredtactiqs.com/case-studies/): Tailored Tactiqs' most compelling case studies. Learn how we boost brands through SEO, social media, and content marketing. - [Impressum](https://tailoredtactiqs.com/impressum/): Legal notice and company information for Tailored Tactiqs, a digital marketing agency based in Frankfurt, Germany. - [Contact](https://tailoredtactiqs.com/contact/): Get in touch with Tailored Tactiqs today. We'd love to discuss your marketing needs and how we can help your business grow. - [Privacy Policy](https://tailoredtactiqs.com/privacy-policy/): Our commitment to protecting your privacy. This policy outlines how Tailored Tactiqs collects, uses, and safeguards your data. - [Homepage](https://tailoredtactiqs.com/): Increase website traffic & brand loyalty with Tailored Tactiqs. We provide SEO, content marketing, & social media strategies for growth. - [Services](https://tailoredtactiqs.com/services/): Tailored Tactiqs provides expert SEO, social media marketing, content creation, and brand strategy services to help businesses grow online. - [About](https://tailoredtactiqs.com/about/): Tailored Tactiqs, founded by Dennis Quast, delivers tailored digital marketing. We specialize in SEO, social media, and content marketing. - [Blog](https://tailoredtactiqs.com/blog/): Discover expert insights and actionable strategies for social media marketing, SEO, branding, and AI in our Tailored Tactiqs online marketing blog. --- ## Posts - [How to Build a Powerful Brand Identity for Small Business Success](https://tailoredtactiqs.com/powerful-brand-identity-for-small-businesses/): Discover essential strategies to create a powerful brand identity for small business growth and market differentiation. - [Instagram’s Hashtag Era Is Over: Here’s What to Do Instead](https://tailoredtactiqs.com/instagram-hashtags-arent-working-strategies/): Discover effective alternatives to Instagram hashtags not working for boosting your content visibility and engagement. - [How to Build a Winning Video Marketing Strategy for Small Businesses](https://tailoredtactiqs.com/build-video-marketing-strategy-small-business/): Discover effective video marketing strategies to boost your small business and enhance your online presence. Read our comprehensive guide! - [How Google's AI Mode Is Reshaping SEO: Boost Organic Traffic in 2025](https://tailoredtactiqs.com/how-google-ai-mode-is-reshaping-seo/): Discover how Google AI Mode affects SEO and learn AI-driven search strategies to boost organic traffic in 2025. - [What Is Content Marketing and Why Is It Important?](https://tailoredtactiqs.com/what-is-content-marketing/): Learn the significance of content marketing and effective strategies to boost your marketing efforts for better results. - [LinkedIn Strategies for Success: The 7 Rules to Skyrocket Your Presence](https://tailoredtactiqs.com/7-linkedin-strategies-for-success/): Discover 7 LinkedIn strategies for success that will boost your profile, engage your audience, and advance your career effectively. - [Local SEO Strategies: How to Outrank 99% of Local Businesses on Google](https://tailoredtactiqs.com/local-seo-strategies-google-business-profile/): Discover 13 local SEO strategies to boost your Google Business Profile and attract more customers. Read the article to find out more. - [Social Media Marketing with AI in 2025](https://tailoredtactiqs.com/social-media-marketing-with-ai-in-2025/): Discover how social media marketing with AI in 2025 will change brand engagement, content strategies, and campaign performance for businesses. - [How Dollar Shave Club Used Video Marketing: The Viral Video That Built a Brand](https://tailoredtactiqs.com/how-dollar-shave-club-used-video-marketing/): What content marketing and video marketing strategies did Dollar Shave Club use to build its brand? We'll find out in this article. - [How to Edit Videos Faster in Premiere Pro: Tips and Tricks](https://tailoredtactiqs.com/how-to-edit-videos-faster-in-premiere-pro/): We are giving you a few tips on how to edit videos faster in Premiere Pro with the right organization, keyboard shortcuts, and more. - [Evergreen Content: What It Is and How to Create It](https://tailoredtactiqs.com/what-is-evergreen-content/): What is evergreen content, and what are the benefits? Let's take a deep dive into this and show you how to create your evergreen content. - [What is B-Roll Footage and Why Do You Need It in Video Production?](https://tailoredtactiqs.com/what-is-b-roll-in-video-production/): B-roll is essential to any video. A few extra scenes can make your video look more professional. Let's answer the question "What is B-roll?". --- ## Case Studies - [Wheel of Time: Tailored Tactiqs Boosts Aghdashloo as Elaida Sedai](https://tailoredtactiqs.com/case-studies/shohreh-aghdashloo-elaida-sedai/): Discover how we boosted Shohreh Aghdashloo's role as Elaida Sedai in The Wheel of Time through a strategic social media campaign. - [Shohreh Aghdashloo: From 70K to 700K Followers](https://tailoredtactiqs.com/case-studies/shohreh-aghdashloo-70k-to-700k-followers/): Discover how Tailored Tactiqs helped Shohreh Aghdashloo achieve 300% social media growth in 12 months and authentic fan engagement. - [24,000 Fed and Sponsorships at Mother Miracle School Doubled](https://tailoredtactiqs.com/case-studies/supporting-mother-miracle-school/): Discover how Mother Miracle School doubled support during the pandemic and its impact on education in India. --- # # Detailed Content ## Pages > Struggling with marketing strategy development? Learn how to effectively differentiate your brand and optimize your online presence. - Published: 2025-01-11 - Modified: 2025-03-20 - URL: https://tailoredtactiqs.com/services/marketing-strategy-development-package/ Marketing Strategy Development Package Let’s Expand Your Market Presence Book a free intro callLimited Availability – Schedule Today Does This Sound Like You? You’re Posting on Instagram, Then Scrambling to Write a Blog Post... Meanwhile, Your Competitor’s Coordinated Campaign Steadily Attracts New Leads. You Are... Unsure About the Best Channels Content creation leaves you hearing crickets. Social media feels overwhelming, and ads seem like a gamble. It’s hard to know where to invest your limited time and resources. Feeling Outmatched by Competitors Everywhere you look, your competitors seem to be dominating online. You struggle to differentiate your brand and attract your ideal clients, feeling frustrated and stuck. Overwhelmed by Marketing Data Your analytics dashboard is overflowing with numbers, but you have no idea what they mean or how to use them. You’re left feeling confused about your marketing efforts. Generic Marketing Killing Your Brand You’re copying what everyone else is doing – hoping something sticks. Deep down, you know your brand is unique, but your marketing feels cookie-cutter. Your Marketing Shouldn’t be a Hamster Wheel Stop Wasting Time and Money on Ineffective Marketing Tactics. Our Customized Strategy Development Process Gives You Clarity, Focus, and a Roadmap for Success. Your 180-Degree Marketing Turnaround Define Your Brand’s Heart & SoulUncover your brand's unique identity, core values, and the distinct promise you offer to your ideal customers. Craft Compelling Brand MessagingCraft messaging that connects with your target customers by showcasing your unique selling points. Develop a Data-Driven StrategyCreate a social media, content, and... --- > Struggling to execute your online marketing ideas? Discover the benefits of full-service brand and marketing execution for consistent growth. - Published: 2025-01-11 - Modified: 2025-03-20 - URL: https://tailoredtactiqs.com/services/full-service-brand-marketing-execution-package/ Full-Service Brand & Marketing Execution Package Total Brand & Marketing Overhaul Book a free intro callLimited Availability – Schedule Today Does This Hit Home? You Work Endlessly, but Growth Stagnates, Leaving You Frustrated. the Key Isn’t More Effort, It’s a Clear Roadmap and Time for Consistent Execution. You Are... Frustrated by Content That Falls Flat You have ideas for amazing content – blog posts, videos, email campaigns – but lack the time or specialized skills to consistently execute them at a high level. Tired of Inconsistent Results Your marketing efforts sputter along. You might see occasional boosts, but lack the bandwidth to analyze and optimize your strategies for consistent growth and reliable ROI. Overwhelmed by Confusing Tactics You need results, not another to-do list. Trying to implement SEO tactics, social campaigns, and content creation eats up time and leaves you unsure if you’re making the right moves. Tired of Juggling Freelancers and Tools You’ve tried hiring a web designer here, a copywriter there, but it’s a disjointed and time-consuming process. You need a streamlined, integrated approach. Strategy + Execution = Marketing Results. We Bake It Happen. The Other Packages Give You the Recipe but Here We’re the Chefs Who Bring It to Life. We’ll Execute Your Content and SEO Strategy for Transformative Results. Your Marketing Done-For-You Solution Define Your Brand’s Heart & SoulUncover the heart of your brand. Identify your core values and the unique value you offer to your target audience. Craft Compelling Brand MessagingDevelop messaging that resonates with... --- > Boost engagement with expert social media management. Tailored Tactiqs creates content & manages your socials. - Published: 2025-01-11 - Modified: 2025-07-09 - URL: https://tailoredtactiqs.com/services/social-media-management-component/ Content & Social Media Management Component Social Media Content That Gets Results Book a free intro call Limited Availability – Schedule Today Struggling to Keep up with Social Media? If You Can Check These Boxes, Our Content & Social Media Management Component Is the Perfect Solution for Your Business: Content Creation BottleneckYou have a solid brand direction but struggle to consistently create and post engaging content that aligns with your brand voice and messaging. Lackluster Social PresenceYou want to increase your visibility, grow your following, and spark meaningful conversations on social media but lack the time or resources to do it effectively. Missed Marketing OpportunitiesYou recognize the importance of high-quality content for building brand awareness and driving results, but don’t have the specialized skills or bandwidth for consistent execution. Social Media Algorithm ChangesYou’re finding it harder to reach your audience organically and keep up with constantly shifting algorithms across platforms. Don’t Just Exist on Social Media, Entertain. The Social Media Landscape Is Changing. It’s No Longer Enough to Simply “Post and pray. ” To Truly Stand Out, You Need to Capture Attention, Spark Emotions, and Leave a Lasting Impression. Your Audience Craves Entertainment, and We’re Here to Deliver It. Your Social Media Transformation Tailored Content for Your BrandCraft social media content that aligns with your existing brand guidelines, voice, and target audience. Develop a Monthly Content PlanCreate a content calendar featuring a mix of engaging graphics, short videos, and blog articles that supports your goals. Manage Your Social ChannelsSchedule content... --- > Improve your search rankings with Tailored Tactiqs' SEO Optimization Services. We handle on-page, off-page, and technical SEO. - Published: 2025-01-11 - Modified: 2025-06-16 - URL: https://tailoredtactiqs.com/services/seo-optimization-implementation-component/ SEO Optimization & Implementation Component Dominate Search Rankings & Drive Organic Traffic Book a free intro call Limited Availability – Schedule Today Is Your Website Stuck on Page 2? (Or Worse? ) If You’re Nodding Along to Any of These, Our SEO Optimization & Implementation Component Is the Solution You Need: Your Website Needs More Visitors You’ve poured your heart and soul into creating a fantastic website, but it’s buried on page 5 of Google’s search results. Your ideal customers can’t find you, and your online presence is practically nonexistent. Traffic Trickle, Not a Torrent You’re getting a few visitors from search engines, but it’s a slow and unreliable trickle, not the steady stream of qualified leads you need to achieve your business goals. Keywords Confusion You know keywords are the key to organic traffic, but the world of SEO feels complex. You’re unsure how to find the right keywords, how to incorporate them naturally into your content, or how to avoid the dreaded “keyword stuffing”. Technical Troubles You suspect technical issues might be hindering your search rankings, but you lack the expertise to diagnose and fix them. From slow loading speeds and mobile-friendliness issues to broken links, redirect loops, and crawlability errors. Outrank Your Competitors and Attract Your Ideal Audience. In the Age of Helpful Content and E-E-A-T, Google Prioritizes Websites That Offer Valuable, Expert-Level Content Designed for Real People. But Search Engine Algorithms Are Constantly Evolving, Making It Harder than Ever to Keep up with the Latest Ranking... --- > Start strong with Tailored Tactiqs' Startup Brand Launch Package. This package helps you build a solid brand foundation with purpose. - Published: 2025-01-11 - Modified: 2025-03-20 - URL: https://tailoredtactiqs.com/services/startup-brand-launch-package/ Startup Brand Launch Package Build A Strong Brand Foundation Book a free intro callLimited Availability – Schedule Today Does This Describe You? You’re Pouring Your Heart and Soul into Your Startup, but Are You Setting Yourself up for Success? Many Entrepreneurs Face These Common Branding challenges... You Are... Launching a New Business You’re excited about your product or service, but the world of branding feels overwhelming. You’re unsure how to translate your vision into a clear brand identity that attracts the right customers and sets you apart from the competition. Struggling with Brand Consistency Your website, social media, and marketing materials feel disjointed. You know a cohesive brand identity is important, but you’re unsure where to start to create a look and feel that reflects your brand and resonates with your audience. Frustrated by Low Online Engagement You’re actively posting on social media and updating your website, but you’re not seeing the results you expected. Your follower growth is slow, you’re not generating leads, and sales haven’t taken off. Overwhelmed by Marketing Choices You understand the importance of marketing, but the many options and conflicting advice are paralyzing. You’re unsure where to start, what channels to focus on, or how to effectively reach your audience. Bun, Patty, Toppings: We’re Crafting Your Brand’s Irresistible Core The Sooner You Define Your Identity and Craft a Compelling Message, the Faster You’ll Reach Your Ideal Customers. Tap into Our Expertise and Avoid Common Early-Stage Marketing Pitfalls. Your Brand Building Formula Build Your Brand IdentityCollaboratively... --- > Tailored Tactiqs' most compelling case studies. Learn how we boost brands through SEO, social media, and content marketing. - Published: 2021-10-25 - Modified: 2025-06-29 - URL: https://tailoredtactiqs.com/case-studies/ Data-Driven. Result-Oriented. Case Study Proven. We Plug into Your Team, Optimizing Every Step of Your Growth Journey. Explore How We’ve Transformed the Marketing Strategies of Remarkable Brands. FiltersFilters:ResetAllBrand Revitalization Case Studies1Social Media Success Stories2ApplyFilters Wheel of Time: Tailored Tactiqs Boosts Aghdashloo as Elaida SedaiWe partnered with Amazon MGM Studies, Sony Pictures Television, and Shohreh Aghdashloo to amplify her casting as Elaida Sedai in The Wheel of Time, igniting global fan excitement. Our social media campaign drove fan engagement and elevated her role’s prominence. 3. 0MVideo Views50KSocial Growth Shohreh Aghdashloo: From 70K to 700K FollowersSince 2019, we’ve partnered with Shohreh Aghdashloo to revitalize her social media, crafting engaging content to connect with her global fanbase. This resulted in her following growing from 70,000 to 700,000. Explore the case study to see how key projects like “Behind the Scenes of The Expanse” and “Cooking with Shohreh” fueled this growth. 300%Social Growth3. 6MVideo Views 24,000 Fed and Sponsorships at Mother Miracle School DoubledWhen the COVID-19 pandemic hit Mother Miracle School, an Indian non-profit K-12 school, Tailored Tactiqs devised a marketing strategy to boost awareness and sponsorships. By showcasing the school’s impact through compelling storytelling and a COVID-19 relief campaign, we achieved significant results: increased engagement, doubled social media following, and helped feed 24,000 people. 115%Social Growth141%Web Growth --- > Legal notice and company information for Tailored Tactiqs, a digital marketing agency based in Frankfurt, Germany. - Published: 2021-08-04 - Modified: 2025-01-30 - URL: https://tailoredtactiqs.com/impressum/ Impressum Information pursuant to Sect. 5 German Telemedia Act (TMG) Dennis Quast MarketingEuropa-Allee 14060486 Frankfurt Contact Phone: +49(0)69 50607157E-mail: reveal e-mail address VAT identification number DE815907001 Person responsible for editorial Dennis Quast MarketingEuropa-Allee 14060486 FrankfurtGermany Dispute resolution proceedings in front of a consumer arbitration board We are not willing or obliged to participate in dispute resolution proceedings in front of a consumer arbitration board. --- > Our commitment to protecting your privacy. This policy outlines how Tailored Tactiqs collects, uses, and safeguards your data. - Published: 2021-07-26 - Modified: 2025-01-30 - URL: https://tailoredtactiqs.com/privacy-policy/ Privacy Policy 1. An overview of data protection General information The following information will provide you with an easy-to-navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy. Data recording on this website Who is the responsible party for the recording of data on this website (i. e. , the “controller”)? The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy. How do we record your data? We collect your data as a result of your sharing of your data with us. This may, for instance, be information you enter into our contact form. Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e. g. , web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website. What are the purposes we use your data for? A portion of the information is generated to guarantee the error-free provision of the website. Other data may be used to analyze your user patterns. What rights... --- > Tailored Tactiqs provides expert SEO, social media marketing, content creation, and brand strategy services to help businesses grow online. - Published: 2021-07-26 - Modified: 2025-03-11 - URL: https://tailoredtactiqs.com/services/ Online Success Starts Here: Get More Leads, More Customers, More Revenue. We’ll Show You How. Ditch Generic Marketing with Tailored Tactiqs Your Brand Has a Unique Story. Let’s Craft a Digital Strategy That Tells It, Attracting Your Ideal Customers and Driving Measurable Results. Whether you’re starting fresh or need a strategic revamp, we’ll create a custom plan to elevate your online presence. From branding to content to targeted campaigns, we’re your partners for growth. Ready to Transform Your Marketing? Explore Our Packages Full-Service Brand & Marketing Execution PackageTotal Brand & Marketing Overhaul For brands ready for a significant shift, this all-encompassing solution offers a total marketing overhaul. Experience the full spectrum of our services for transformative results, including: Tailored Brand Reinvigoration: Craft a compelling new identity that resonates deeply with your audience. Holistic Strategy Development: Design a custom marketing plan with SEO, content, paid channels, and beyond. High-Impact Content Creation: Engage your audience with campaigns that drive action. SEO Implementation: Achieve top rankings, attract qualified leads, and drive sustainable growth with our expert SEO execution and ongoing optimization. Advanced Data-Driven Optimization: Track performance, make real-time strategy pivots, and achieve measurable results. See the All-Inclusive PackageFull-Service Brand & Marketing Execution PackageTotal Brand & Marketing Overhaul For brands ready for a significant shift, this all-encompassing solution offers a total marketing overhaul. Experience the full spectrum of our services for transformative results, including: Tailored Brand Reinvigoration: Craft a compelling new identity that resonates deeply with your audience. Holistic Strategy Development: Design a custom... --- > Discover expert insights and actionable strategies for social media marketing, SEO, branding, and AI in our Tailored Tactiqs online marketing blog. - Published: 2021-07-26 - Modified: 2025-06-12 - URL: https://tailoredtactiqs.com/blog/ Stop Just Thinking About Marketing Dominate Your Niche with Actionable Tactics, Delivered Weekly. Signed up? Make sure our emails land in your inbox! Safelist the Digital Tactician. FiltersFilters:ResetAllContent Marketing7SEO2Social Media3ApplyFilters Dennis QuastLast updated Jul 15, 2025How to Build a Powerful Brand Identity for Small Business SuccessFor small to mid-sized businesses, standing out in a competitive market can feel like an uphill battle. A powerful brand identity is your secret weapon to charge higher prices, build... Dennis QuastLast updated Jul 15, 2025Instagram’s Hashtag Era Is Over: Here’s What to Do InsteadInstagram’s CEO, Adam Mosseri, recently confirmed a truth long suspected by content creators: “Instagram Hashtags don’t work. ” This blunt statement signals the end of an era where hashtags were the... Dennis QuastLast updated Jul 15, 2025How Google’s AI Mode Is Reshaping SEO: Boost Organic Traffic in 2025Google’s launch of AI Mode in May 2025, powered by its advanced Gemini 2. 5 model, has fundamentally altered the search... Dennis QuastLast updated Jul 15, 2025What Is Content Marketing and Why Is It Important? Customers, leads, as well as audience members want quality content from your brand. The content must feel natural and organic, not... Dennis QuastLast updated Jul 15, 2025LinkedIn Strategies for Success: The 7 Rules to Skyrocket Your PresenceAre you ready to take charge of LinkedIn strategies for success and establish yourself as a prominent voice on the... Load more articles --- --- ## Posts > Discover essential strategies to create a powerful brand identity for small business growth and market differentiation. - Published: 2025-07-14 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/powerful-brand-identity-for-small-businesses/ - Categories: Content Marketing - Tags: Content, Social Media For small to mid-sized businesses, standing out in a competitive market can feel like an uphill battle. A powerful brand identity is your secret weapon to charge higher prices, build loyal customers, and grow with confidence. These elements are essential components necessary for creating a successful brand identity that resonates with your target audience. It’s not just about a logo or a catchy tagline—it’s about deliberately connecting your business with outcomes your customers value. This guide, packed with actionable steps, will show you exactly how to build a powerful brand identity for small business success. What Is a Brand Identity? A brand identity is the intentional pairing of your business with outcomes your customers care about. It’s more than visuals like logos or colors—it’s the consistent association between your business and the feelings, values, or results your audience seeks. A well-defined brand identity is key to effective communication of a brand's unique values and offerings. For example, Apple pairs its brand with innovation and quality, making customers feel like they’re part of something cutting-edge when they buy. Many branding definitions, like “a gut feeling” or “a set of stories,” are vague and hard to act on. https://youtu. be/Fwu3yFuHYeo Here’s the clear truth: branding is about linking your product or service with positive outcomes for your ideal customers. A local coffee shop might pair its brand with “community,” so every visit feels like a warm, familiar experience. This deliberate pairing shapes why customers choose you over competitors. A well-defined brand identity... --- > Discover effective alternatives to Instagram hashtags not working for boosting your content visibility and engagement. - Published: 2025-06-05 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/instagram-hashtags-arent-working-strategies/ - Categories: Social Media - Tags: AI, Social Media Instagram’s CEO, Adam Mosseri, recently confirmed a truth long suspected by content creators: “Instagram Hashtags don’t work. ” This blunt statement signals the end of an era where hashtags were the key to boosting Instagram reach. Instead, Instagram’s advanced AI algorithm now uses voice, visual, and text recognition to categorize and distribute content, rendering hashtags largely obsolete. For creators and marketers, this shift demands a new playbook of Instagram growth strategies. In this article, we’ll explore why hashtags are fading, the powerful hashtag alternatives Instagram offers, and how to leverage data-driven tactics—niche-specific keywords, pattern recognition, and content chains—to achieve 10x more views and engagement in 2025. The Death of Instagram Hashtags: Why They No Longer Drive Growth Hashtags were once the cornerstone of Instagram’s content discovery system. By tagging posts with relevant keywords, creators could signal their niche, categorize their content, and attract new audiences. But Mosseri’s candid admission—“They don’t work”—marks a fundamental change. Instagram’s AI algorithm now analyzes every element of your content, from spoken words to on-screen objects, making hashtags redundant for categorizing posts. Our team’s analysis of hundreds of videos weekly reveals a clear trend: posts relying heavily on hashtags consistently underperform, while those optimized for AI-driven signals—like niche keywords for Instagram growth—generate 20-100k views per reel. Spending time curating the “perfect” hashtag list is no longer a growth strategy; it’s a waste of effort. As Mosseri’s statement confirms, alternative Instagram hashtag tactics are now essential for creators aiming to thrive in 2025. This shift isn’t just... --- > Discover effective video marketing strategies to boost your small business and enhance your online presence. Read our comprehensive guide! - Published: 2025-06-04 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/build-video-marketing-strategy-small-business/ - Categories: Content Marketing - Tags: Video Marketing In today’s digital era, a video marketing strategy for small businesses is vital for enhancing brand visibility, engaging audiences, and driving growth. With billions of users consuming content daily on social media platforms and video hosting platforms like YouTube, TikTok, and Vimeo, video content has become a cornerstone of modern marketing strategies. This comprehensive guide offers a detailed roadmap for crafting a successful video marketing strategy, mastering video content creation, and amplifying video marketing efforts to achieve measurable results. Drawing on expert insights and proven tactics, this article equips small businesses to create short form video content, explainer videos, customer testimonial videos, and brand videos that captivate their target audience and deliver video marketing success. Let’s explore how to build a winning video marketing strategy that propels your small business forward. Why Video Marketing is Essential for Small Businesses Video marketing has revolutionized how businesses connect with consumers. Recent studies show 91% of businesses leverage video content as a primary marketing tool, while 96% of consumers have watched an explainer video to learn about a product or service. This widespread adoption underscores the importance of video in modern marketing strategies. Videos are engaging, shareable, and memorable, making them indispensable for any content marketing strategy focused on building trust and boosting conversions. They capture attention in ways static content cannot, creating lasting impressions. For example, we’ve created this inspirational video below for International Women’s Day to highlight the contributions of the Iranian-Canadian community for one of our clients. https://madebydq. wistia. com/medias/0gdjncsuj5?... --- > Discover how Google AI Mode affects SEO and learn AI-driven search strategies to boost organic traffic in 2025. - Published: 2025-06-03 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/how-google-ai-mode-is-reshaping-seo/ - Categories: SEO - Tags: SEO Google’s launch of AI Mode in May 2025, powered by its advanced Gemini 2. 5 model, has fundamentally altered the search landscape. For businesses and marketers relying on organic traffic to drive leads and customers, this shift from a traditional search engine to an AI-driven answer engine demands a strategic overhaul. This blog post explores what Google AI Mode is, its impact on SEO and organic traffic, and five actionable strategies to help your business thrive in this new era. What Is Google AI Mode? Google AI Mode is a conversational search feature that delivers concise, AI-generated answers directly on the search results page (SERP). Unlike the traditional 10 blue links, AI Mode often cites just three sources, prioritizing user retention within Google’s ecosystem. After extensive beta testing, its full rollout in May 2025 marks Google’s transformation into a closed-system answer engine, similar to platforms like ChatGPT or Grok. For example, a search for “best running shoes” now provides a detailed summary, including product highlights, reviews, and purchase options, without requiring users to visit external sites. Follow-up queries like “best place to buy running shoes” or “reviews of Brooks Adrenaline” are answered instantly, further reducing clicks to blogs or listicles. This evolution challenges businesses dependent on organic traffic but offers opportunities for those who adapt strategically. How Google AI Mode Impacts SEO and Organic Traffic Google AI Mode reshapes the SEO landscape in several critical ways, particularly for businesses targeting organic leads and conversions. Here’s a detailed look at its... --- > Learn the significance of content marketing and effective strategies to boost your marketing efforts for better results. - Published: 2025-04-28 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/what-is-content-marketing/ - Categories: Content Marketing - Tags: Content Customers, leads, as well as audience members want quality content from your brand. The content must feel natural and organic, not disruptive. This is what content marketing does for businesses. It describes how to attract, engage with, and delight your target audience. You can increase conversions, brand awareness, revenue, industry leadership, and more by focusing on content marketing. Whether you're just beginning to create a strategy or updating your current one, it's a good idea to review your processes and think of new ways to create and share your content. This guide will provide a quick overview of the basics of content marketing. Content marketing refers to strategically creating and publishing content via social media channels, blogs, websites, podcasts, apps, and more. Content marketing definition: It is a strategic approach that focuses on creating and sharing valuable content to attract and engage an audience. The goal is to reach your target audience to increase brand awareness, sales, engagement, and loyalty. At its core, content marketing puts the customer at the heart of a brand's messaging, ensuring that the content resonates with their needs and interests. Quality content creation produces stronger returns over time and establishes expertise, promotes brand awareness, and keeps your business top of mind. In simple terms: Content marketing is a great way to increase your ROI.  Content marketing leads to lower customer acquisition costs for businesses with strong strategies. Additionally, it generates leads at a lower cost than traditional advertising methods, making it a cost-effective approach for businesses aiming to maximize their marketing budgets. Unlike other forms of digital marketing, such as PPC (pay-per-click advertising), content marketing can deliver long-term results for your business. It can drive traffic and leads for years, unlike Facebook advertisements, for example. Introduction to Content Marketing Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action by building trust, establishing thought leadership, and developing relationships with potential customers. Companies with excellent content marketing strategies have an unfair advantage over... --- > Discover 7 LinkedIn strategies for success that will boost your profile, engage your audience, and advance your career effectively. - Published: 2025-03-10 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/7-linkedin-strategies-for-success/ - Categories: Social Media - Tags: Social Media Are you ready to take charge of LinkedIn strategies for success and establish yourself as a prominent voice on the platform? It’s time to reveal the LinkedIn strategies for success that have propelled others to the top as the leading creators on LinkedIn. Understanding LinkedIn Fundamentals The Basics of LinkedIn as a Platform LinkedIn is more than just a social network; it’s a professional platform designed to help you connect with colleagues, discover job opportunities, and establish yourself as an industry expert. With over a billion users worldwide, LinkedIn has become an indispensable tool for professionals aiming to expand their network, build their personal brand, and stay updated with industry news and trends. Whether you’re looking to make new connections, share valuable insights, or find your next career move, LinkedIn offers a wealth of opportunities to elevate your professional game. Utilizing LinkedIn strategies for success is essential for anyone looking to thrive in their professional journey. Key Features and How to Use Them Implementing effective LinkedIn strategies can significantly enhance your profile's visibility and engagement. LinkedIn offers a variety of features that can help you achieve your professional goals. Here are some key features and how to make the most of them: Posts: Share updates, articles, and videos to showcase your expertise and build your personal brand. Regularly posting relevant content keeps you visible and top-of-mind within your network. Comments: Engage with others by leaving thoughtful comments on their posts. A relevant comment can spark meaningful conversations and increase your... --- > Discover 13 local SEO strategies to boost your Google Business Profile and attract more customers. Read the article to find out more. - Published: 2025-02-24 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/local-seo-strategies-google-business-profile/ - Categories: SEO - Tags: SEO Unlock the secret to dominating your local market with our Local SEO Strategies guide. Learn how to optimize your Google Business Profile – from keywording your business name and landing page titles to using structured data and local content – to beat 99% of your local competition. Our tiered approach breaks down the high-impact tasks vs. the secondary tweaks so you focus on what really works for local visibility. Whether you’re a neighborhood café or a professional service provider, get the actionable tips to rank higher, get more foot traffic, and turn local searches into customers. Navigating the Local SEO Landscape In the ever-changing digital world, ranking on Google can make or break a local business. Many businesses, despite doing everything right, get overshadowed by seemingly less deserving competitors in the Google map pack. This shadow affects visibility and can lead to significant financial losses. Fear not—this comprehensive guide to optimizing your Google Business Profile will reveal the secret sauce by breaking down local SEO ranking factors into a detailed tier list. Armed with this knowledge, you’ll know what to focus on, what to avoid, and the most important thing you can do to get to the top of the Google search map by leveraging effective local SEO strategies for your Google Business profile (formerly Google My Business). Having a structured plan for local SEO is crucial to enhance your visibility and build customer trust. Understanding Local Search SEO SEO is a crucial aspect of online marketing that helps businesses... --- > Discover how social media marketing with AI in 2025 will change brand engagement, content strategies, and campaign performance for businesses. - Published: 2025-02-03 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/social-media-marketing-with-ai-in-2025/ - Categories: Social Media - Tags: AI, Social Media AI is revolutionizing social media marketing. In 2025, brands must strategically leverage AI while balancing its power with human connection. This means navigating the rise of AI influencers, balancing AI-generated content with authentic storytelling, and understanding the impact of AI agents on customer engagement. The key to success? Blending AI efficiency with genuine human interaction to maintain trust and build meaningful relationships in the evolving social media landscape. In the realm of Social Media Marketing with AI in 2025, businesses will need to harness the power of AI to stay ahead of trends and consumer expectations. Artificial intelligence is revolutionizing social media marketing and social media management, reshaping how brands engage with audiences, generate content, and optimize campaigns. As platforms like Meta, X, TikTok, and LinkedIn increasingly integrate AI, businesses must evolve to maintain a competitive edge. The rapid advancement of AI tools presents both opportunities and challenges, fundamentally altering how content is produced, shared, and consumed. Demonstration of a Meta AI feature on Instagram If you came here asking, "What is the future of AI in social media marketing? " or "Will AI replace social media marketing? " you went to the right place. Here are the top AI-driven trends that will shape Social Media Marketing with AI in 2025. The Rise of AI-Generated Influencers and the Authenticity Dilemma Meta and other platforms are testing AI-driven profiles that mimic real users. These AI personas can increase engagement metrics but also raise concerns about authenticity and trust. While brands might benefit from AI influencers and automated engagement, the blurred line between real and artificial interactions poses risks. The Impact on Influencers and Brand Trust AI-generated influencers are one of the social media trends for 2025, and they are disrupting traditional content creators who have built their reputation on authenticity and relatability. These AI-driven profiles can post, comment, and interact with followers in ways that closely resemble human behavior.... --- > What content marketing and video marketing strategies did Dollar Shave Club use to build its brand? We'll find out in this article. - Published: 2022-04-16 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/how-dollar-shave-club-used-video-marketing/ - Categories: Content Marketing - Tags: Video Marketing Dollar Shave Club is a subscription company that initially became famous for shipping razors to its customers every month. The company's viral launch video, released in March 2012, cost just $4,500 to produce and played a pivotal role in its early success. With the company stocking products in retail stores and expanding its inventory list to include beard oil, shower gel, and shaving cream, most people would assume that the brand was built through Facebook ads or offline methods. The truth, however, is that Dollar Shave Club is a content marketing success story that began with a single viral video and became hugely successful online. The launch video has since garnered over 27 million views, showcasing its widespread appeal. Dollar Shave Club's straightforward value proposition revolves around affordability, convenience, and high-quality products, contrasting sharply with the traditional razor market's focus on luxury and unnecessary add-ons. We’ll take a look at that ad while reverse-engineering its success. Then, we’ll discuss how you can apply Dollar Shave Club’s video marketing principles to your business. Introduction to the Concept The concept of Dollar Shave Club’s success can be attributed to its unique business model and marketing strategy. The company’s ability to capture a significant share of the razor market is a perfect example of how a well-executed plan can lead to massive growth. Dollar Shave Club’s road to becoming a billion-dollar company was paved with innovative ideas, creative marketing, and a deep understanding of its target audience. The company’s launch video, which featured Michael Dubin... --- > We are giving you a few tips on how to edit videos faster in Premiere Pro with the right organization, keyboard shortcuts, and more. - Published: 2022-04-12 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/how-to-edit-videos-faster-in-premiere-pro/ - Categories: Content Marketing - Tags: Video Marketing A small business client recently came to our agency with a question we hear often: “How can we edit our videos faster in Premiere Pro without losing quality? ” It’s a real pain point for editors juggling tight deadlines and complex projects. That’s where Adobe Premiere Pro shines, offering powerful tools like customized keyboard shortcuts, ripple edit tools, and adjustment layers to streamline your workflow and edit videos faster in Premiere Pro. This guide shares practical strategies to supercharge your Premiere Pro workflow, helping both Windows and Mac users deliver professional videos efficiently. In a Nutshell: Top Tips to Edit Videos Faster in Premiere Pro Our agency swears by a few key strategies to edit faster in Adobe Premiere Pro: optimize your hardware, leverage proxy files for large projects, master keyboard shortcuts, and use adjustment layers for batch effects. Planning shoots with editing in mind and organizing project files also saves hours. These tips, honed from real client projects, keep your edits swift and polished. Introduction to Adobe Premiere Pro Adobe Premiere Pro is a powerful video editing tool with a robust toolset and intuitive interface, ideal for beginners and professionals. Its command shortcuts, customizable keyboard layouts, and panel shortcuts handle multiple clips and complex projects effortlessly. Compared to programs like Final Cut Pro, Premiere Pro’s shortcut flexibility and playback speed optimization make it perfect for YouTube videos or feature films. This guide supports both Windows and Mac users, emphasizing efficient timeline management where most editing time is spent. 1.... --- > What is evergreen content, and what are the benefits? Let's take a deep dive into this and show you how to create your evergreen content. - Published: 2021-09-23 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/what-is-evergreen-content/ - Categories: Content Marketing - Tags: Content What is evergreen content, and how can you make use of it in your content marketing strategy? Simply put, it's content which retains relevance, is not time-sensitive and continues to drive traffic long past its initial publication. It has been proven to be one of Google’s top-ranking factors, alongside backlinks. You are likely missing valuable search traffic and new content ideas if you don’t use evergreen content to drive ongoing growth. We will be taking a deep dive into this vital type of content in this article and show you how to create your evergreen content and promote it. What is Evergreen Content? Evergreen content refers to search-optimized content which is always relevant and remains “fresh” over time. Evergreen content remains relevant long past its publication date, continuing to attract traffic over time. It may seem that all content is sustainable since a blog post doesn’t disappear once it has been published, but evergreen content is different and has no expiration date. This content revolves around a topic that is always relevant for readers, regardless of the season or news cycle. Because of this, they are often shared, high-ranked, and repeatedly referenced over time. Its name derives from the evergreen, a plant that retains its green leaves all year-round. To visualize this for you, I compared the search interest for “How to start a Blog” and “Christmas Trends” from January 2019 to December 2020 on Google Trends: There might be a slow increase or decrease in interest over the long... --- > B-roll is essential to any video. A few extra scenes can make your video look more professional. Let's answer the question "What is B-roll?". - Published: 2021-09-18 - Modified: 2025-07-15 - URL: https://tailoredtactiqs.com/what-is-b-roll-in-video-production/ - Categories: Content Marketing - Tags: Video Marketing B-roll footage is an integral part of any video production. Whether it is a documentary, a television show, music videos, or just a short testimonial clip, filmmakers of all kinds need to understand both A-roll and B-roll footage. With just a few more scenes and transitions, B-roll footage can make your video more professional and enrich the story you intend to tell. So let's dive into the topic, find out how to apply it, and answer the question, "What is B-roll? ". What Is B-Roll Footage? There are two types of footage you need to tell a visually compelling story. In the early days, Hollywood films used “A-roll” and “B-roll” to describe their respective roles. B-roll refers to the accompanying footage intercut into the main shot (also known as “A-roll”) of a video edit. For example, your A-roll could include your interview subject speaking to the camera. Any alternative footage, such as cutaways to surroundings or significant places, will be your B-roll. These cutaways are a great video marketing tool to keep your target audience engaged and help you convey what you are trying to say. The versatility of using B-roll footage in various types of video productions enhances storytelling through visual interest, building tension, and maintaining viewer engagement. The video below by Adam Savage interviewing the Key Stunt Rigger from The Expanse is an excellent example of how it can look. The "A-roll" is the actual interview, while the B-roll scenes (set footage, final cuts, etc. ) add to... --- --- ## Case Studies > Discover how we boosted Shohreh Aghdashloo's role as Elaida Sedai in The Wheel of Time through a strategic social media campaign. - Published: 2025-06-29 - Modified: 2025-06-30 - URL: https://tailoredtactiqs.com/case-studies/shohreh-aghdashloo-elaida-sedai/ - Case Study Tags: Social Media Success Stories We partnered with Amazon MGM Studies, Sony Pictures Television, and Shohreh Aghdashloo to amplify her casting as Elaida Sedai in The Wheel of Time, igniting global fan excitement. Our social media campaign drove fan engagement and elevated her role’s prominence. Client Overview Shohreh Aghdashloo, an Emmy-winning actress renowned for her commanding presence and distinctive voice, and a long-time client, was cast as Elaida Sedai in The Wheel of Time Season 3, a flagship series on Amazon Prime Video. With a passionate global fanbase and a strong social media presence, Shohreh aimed to amplify her Wheel of Time casting announcement to maximize excitement among fans and elevate her visibility in the entertainment industry. Tailored Tactiqs was tasked with managing her social media, conducting social media listening, and creating a strategic social media campaign in collaboration with Amazon MGM Studios and Sony Pictures Television to drive fan engagement and showcase Shohreh Aghdashloo as Elaida Sedai, also known as Elaida do Avriny a'Roihan. Challenge To harness the organic enthusiasm of The Wheel of Time fans, who had passionately campaigned for Shohreh Aghdashloo to portray Elaida Sedai, and transform it into a high-impact social media campaign. Tailored Tactiqs needed to engage the fervent Wheel of Time fanbase, coordinate closely with Amazon MGM Studios and Sony Pictures Television, and create compelling behind-the-scenes content that aligned with the show’s aesthetic and marketing goals while boosting Shohreh’s social media presence. Goals The primary goals of the marketing campaign were to: Amplify Casting Announcement: Generate buzz around Shohreh Aghdashloo’s casting to increase anticipation for The Wheel of Time Season 3 on Amazon Prime Video. Engage Fans: Foster a deeper connection with the Wheel of Time fanbase by leveraging fan-driven momentum and encouraging active fan engagement. Increase Social Media Reach: Grow Shohreh Aghdashloo’s social... --- > Discover how Tailored Tactiqs helped Shohreh Aghdashloo achieve 300% social media growth in 12 months and authentic fan engagement. - Published: 2025-01-10 - Modified: 2025-06-29 - URL: https://tailoredtactiqs.com/case-studies/shohreh-aghdashloo-70k-to-700k-followers/ - Case Study Tags: Social Media Success Stories Since 2019, we've partnered with Shohreh Aghdashloo to revitalize her social media, crafting engaging content to connect with her global fanbase. This resulted in her following growing from 70,000 to 700,000. Explore the case study to see how key projects like "Behind the Scenes of The Expanse" and "Cooking with Shohreh" fueled this growth. Client Overview Shohreh Aghdashloo is an acclaimed actress celebrated for her powerful and nuanced performances across film and television. She first gained recognition in her native Iran before captivating international audiences with her Oscar-nominated role in "House of Sand and Fog," making history as the first Iranian actress to achieve this honor. Aghdashloo's remarkable career includes memorable roles in films like "The Stoning of Soraya M. " and "The Lake House," as well as her Emmy-winning performance in the miniseries "House of Saddam. " Her captivating presence has graced both the big and small screens, with notable appearances in popular series such as "24," "The Expanse," and "The Punisher. " Aghdashloo's talent extends beyond live-action roles, as she has also lent her voice to animated series like "Arcane" and video games including the "Mass Effect" and "Destiny" franchises. Though primarily known for her acting, she is also an accomplished audiobook narrator and the author of "The Alley of Love and Yellow Jasmines," a memoir reflecting on her life and career. Challenge To elevate Shohreh Aghdashloo's social media presence by developing a comprehensive strategy that authentically captures her personality, resonates with her diverse fanbase, and provides valuable content that fosters meaningful connections. Goals The primary goals of the marketing campaign were to: Increase social media following and engagement across Instagram, Facebook, and X (formerly Twitter). Create bilingual content (English and Persian). Showcase her authentic personality. Offer exclusive insights into her life as an actress. Prioritize engagement as a key performance indicator.... --- > Discover how Mother Miracle School doubled support during the pandemic and its impact on education in India. - Published: 2021-11-01 - Modified: 2025-01-22 - URL: https://tailoredtactiqs.com/case-studies/supporting-mother-miracle-school/ - Case Study Tags: Brand Revitalization Case Studies When the COVID-19 pandemic hit Mother Miracle School, an Indian non-profit K-12 school, Tailored Tactiqs devised a marketing strategy to boost awareness and sponsorships. By showcasing the school's impact through compelling storytelling and a COVID-19 relief campaign, we achieved significant results: increased engagement, doubled social media following, and helped feed 24,000 people. Client Overview Mother Miracle School is a high-ranking, non-profit K-12 English school with 60 dedicated Indian paid employees and 588 enthusiastic underprivileged students. The students come from impoverished backgrounds. For the most part, each family with 5-7 members lives altogether in a single room. They typically share one water pump and bathroom with 35-50 other people. For $50 per month, people can sponsor a child out of a slum area and change their life forever at Mother Miracle School. Challenge The COVID-19 pandemic exacerbated the challenges faced by Mother Miracle School and the families it serves. Lockdowns and economic downturn led to job losses and increased hardship, making it difficult for families to sustain themselves. Existing sponsors were forced to pause or stop their donations due to the global economic impact. The school needed to raise awareness about these challenges and the importance of continued sponsorship, especially during this critical period. Goals The primary goals of the marketing campaign were to: Raise awareness about the challenges faced by the school and the families it serves. Increase engagement and followers on the school's social media platforms. Drive traffic to the school's website. Increase sponsorships to support the school's mission and the COVID-19 relief fund. Constraints The project faced the following constraints: The global pandemic and its economic impact. The need to convey the complexities of the situation in India. The challenge of maintaining existing sponsors while attracting new ones. Tailored Approach Tailored Tactiqs applied its unique approach, emphasizing meticulous planning, operational... --- ---