Since 2019, we’ve partnered with Shohreh Aghdashloo to revitalize her social media, crafting engaging content to connect with her global fanbase. This resulted in her following growing from 70,000 to 700,000.
Explore the case study to see how key projects like “Behind the Scenes of The Expanse” and “Cooking with Shohreh” fueled this growth.
Shohreh Aghdashloo is an acclaimed actress celebrated for her powerful and nuanced performances across film and television.
She first gained recognition in her native Iran before captivating international audiences with her Oscar-nominated role in “House of Sand and Fog,” making history as the first Iranian actress to achieve this honor.Aghdashloo’s remarkable career includes memorable roles in films like “The Stoning of Soraya M.” and “The Lake House,” as well as her Emmy-winning performance in the miniseries “House of Saddam.”
Her captivating presence has graced both the big and small screens, with notable appearances in popular series such as “24,” “The Expanse,” and “The Punisher.”
Aghdashloo’s talent extends beyond live-action roles, as she has also lent her voice to animated series like “Arcane” and video games including the “Mass Effect” and “Destiny” franchises. Though primarily known for her acting, she is also an accomplished audiobook narrator and the author of “The Alley of Love and Yellow Jasmines,” a memoir reflecting on her life and career.
Challenge
To elevate Shohreh Aghdashloo’s social media presence by developing a comprehensive strategy that authentically captures her personality, resonates with her diverse fanbase, and provides valuable content that fosters meaningful connections.
Goals
The primary goals of the marketing campaign were to:
Increase social media following and engagement across Instagram, Facebook, and X (formerly Twitter).
Create bilingual content (English and Persian).
Showcase her authentic personality.
Offer exclusive insights into her life as an actress.
Prioritize engagement as a key performance indicator.
Constraints
The collaboration faced the following constraints:
Limited Access: Coordinating with Shohreh Aghdashloo’s busy filming schedule and personal commitments presented logistical challenges for content creation.
Bilingual Content Creation: Producing engaging content in both English and Persian required careful translation and cultural adaptation to resonate with diverse audiences.
Maintaining Authenticity: Balancing the desire to increase engagement with the need to preserve Shohreh Aghdashloo’s genuine persona required a nuanced approach to content creation and community interaction.
Tailored Approach
Tailored Tactiqs implemented a multi-faceted approach:
• Developed a diverse content strategy encompassing behind-the-scenes glimpses, lifestyle posts, interviews, Q&A sessions, and interactive polls, all designed to showcase her personality and resonate with her audience.
• Created over 200 videos during the partnership, including high-quality productions and spontaneous, authentic moments captured on mobile devices.
• Prioritized Instagram as the primary platform due to its visual nature and popularity among her target audience, utilizing features like Stories, Reels, and Livestream.
• Maintained a consistent presence on Facebook and X, adapting content formats and posting schedules to suit each platform’s unique characteristics.
• Actively engaged with followers by responding to comments, messages, and mentions in a timely and personalized manner in collaboration with her.
• Fostered a sense of community through interactive content, such as Q&A sessions, polls, and contests, encouraging meaningful interactions among followers.
Project Highlights
200K Views: Behind the Scenes of The Expanse Season 5
In the final days of shooting season five of the TV series “The Expanse” in Canada, actress Shohreh Aghdashloo, Alcon Entertainment, and Amazon MGM Studios invited Tailored Tactiqs to create behind-the-scenes content for her social media profiles. The goal was to show fans the hardworking team behind the series and give an all-access peek into a day of Shohreh Aghdashloo on set.
Captured a full day on set, documenting her interactions with various departments (hair, makeup, costumes), rehearsals, and actual filming.
Utilized multiple camera angles and organic camera movements for an authentic feel, including capturing spontaneous moments and interactions with the cast and crew.
Featured a comparison of rehearsal, shooting, and the final cut of a scene, providing a unique insight into the filmmaking process.
Optimized content for different social media platforms (Instagram, Facebook, X) and created teaser clips for X.
Generated over 200,000 views across all platforms and sparked high engagement with over 740 comments from fans worldwide.
3.6 Million Views: Cooking with Shohreh
During the pandemic lockdown, Shohreh Aghdashloo approached Tailored Tactiqs to develop creative content ideas for her social media profiles. The result was the “Cooking with Shohreh” mini web series, designed to keep her in touch with her followers and drive engagement.
Developed a “Cooking with Shohreh” mini web series featuring easy-to-follow Persian recipes and a heartwarming mother-daughter dynamic.
Optimized content for different social media platforms (Instagram, Facebook, X), leveraging platform-specific features like “series” functions.
Created branding elements (logo, intro, motion graphics) to enhance visual appeal and professionalism.
Published bilingual content (English and Persian) to cater to her diverse audience.
Garnered over 3.6 million views across all platforms and generated high engagement with thousands of comments and shares.
Showcased Shohreh Aghdashloo’s personality and culinary skills, increasing relatability and fan connection.
Generated media attention, including an interview with Manoto TV.
Top Creative Performers
Results
The social media campaigns achieved the following:
Significant Follower Growth: Increased Shohreh Aghdashloo’s following by 300% in the first 12 months of the partnership. This laid the foundation for continued growth, ultimately reaching 700,000 followers by January 2024.
Exceptional Engagement: Generated thousands of comments and shares on posts and video content, including over 740 comments on “Behind the Scenes of The Expanse” and over 4,600 comments on the “Tahdig” episode of “Cooking with Shohreh.”
Expanded Reach: “Behind the Scenes of The Expanse” reached over 200,000 viewers, and “Cooking with Shohreh” garnered over 3.6 million views.
Enhanced Brand Image: Successfully showcased Shohreh Aghdashloo’s authentic personality, resulting in increased media attention (including an interview with Manoto TV) and a stronger connection with fans.
Tailored Tactiqs has consistently delivered exceptional results for Shohreh Aghdashloo, demonstrating our ability to understand client needs, develop targeted strategies, and create compelling content that resonates with diverse audiences.
Achieve Online Growth like Our Client Shohreh Aghdashloo
This case study reveals how Shohreh Aghdashloo achieved a 300% increase in Social Growth, a 3.6M surge in Video Views, and a 1K% boost in Social Engagement through our strategic approach.